Our culture makes it possible.
A work environment seeded with personal connections and real friendships, driven by teamwork and autonomy, managed with balance, care and compassion—these are the key ingredients to the culture that has built and sustained us since 2000.
They don’t appear by accident. They take investment and careful cultivation. And they require us to never take our eye off of what’s most important in our work: Putting associates first.
To be sure we stay focused no matter where we go or how we grow, we baked it into our vision, written before we ever opened the doors:
“To be the best financial services firm and the best place to work in the Southeast.”
We want to be the best place to work in the Southeast because we have to be to attract top-tier talent. And then we must deliver on that vision consistently so we can keep associates here and keep them happy.
If we accomplish both of these goals, we drive turnover out of the system and create a consistent, easy and joyful client experience.
"If we accomplish both of these goals, we drive turnover out of the system and create a consistent, easy and joyful client experience."
That’s the Pinnacle difference.
Our clients enjoy doing business with us and believe we are the best in banking because of the contagious joy they catch from our associates. That’s what builds the other part of our vision:
“To be the best financial services firm and the best place to work in the Southeast.”
One cannot exist without the other. Excited associates are the key to the client experience that makes us the best. They spread happiness outward to clients and give discretionary effort to meet and exceed expectations. They forge real bonds and breed a loyalty inside and out, which translates to more opportunities for market share takeaway.
Excited associates also happily support and give each other their discretionary effort.
It’s a natural byproduct of creating personal connections and friendships and having shared goals. We combine clear objectives and a close-knit workforce to foster a sense of teamwork and collaboration that drives up efficiencies, service levels, client satisfaction and, ultimately, share price. Results like these are why our model starts with associates and why we consistently invest in our people and our culture.
in cash incentive payout in 2022 for exceeding 2021 goals
agree or strongly agree that “there is a sense that we are all on the same team at the firm”
agree or strongly agree that “associates on my team work well together”
agree or strongly agree that “I can count on associates to cooperate across teams”
Source: Internal work environment surveys
Excited associates think like owners when they have literal investments in the firm’s success.
They make the right decisions for the right reasons, chasing long-term shareholder value, not just quarterly results.
in equity grants in 2021
agree or strongly agree that “I understand how my job contributes to the firm’s success”
agree or strongly agree that “I am given the responsibility and freedom to do my job”
agree or strongly agree that “the leadership team provides a clear direction for this firm’s future”
Source: Internal work environment surveys
Excited associates stay put at Pinnacle.
Their dedication to the firm creates a consistent client experience and increasing loyalty and satisfaction.
retention rate
Excited associates bring more of the best professionals to come work for us.
In 2021, we hired more than two dozen associates from Truist, more than a dozen from Wells Fargo and several more from the likes of BBVA, First Horizon, Fifth Third, First Citizens and others.
They are net promoters for our work environment, making Pinnacle a magnet for talent throughout the Southeast.
new revenue producers in 2021
years of experience on average
Excited associates who join our ranks work hard to bring their very best clients to Pinnacle.
Aggressive hiring creates a pipeline of new business and opportunities for market share takeaway and expansion.
Deposit Market Share*
- Top 10 in 12 out of 20 MSAs measured by the FDIC
- No. 1 in Nashville
- No. 3 in Roanoke
- No. 4 in Knoxville
- No. 4 in Chattanooga
- No. 4 in Greensboro-High Point
- No. 5 in Memphis
- No. 7 in Winston-Salem
- Rose in the ranks in Atlanta, Charleston, Memphis and Cleveland, TN.
New Expansion Markets
Birmingham, AL
Huntsville, AL
Washington, D.C. and the National Capital Region
New Specialty Lending Teams
Equipment Finance
Franchise Finance
*As of June 30, 2021
Excited associates make Pinnacle successful.
Our people are why our shareholders have enjoyed rapid, reliable and sustainable returns for almost two decades—including the associates themselves.
Comments from our internal work environment surveys
- “By every associate having the opportunity to be an owner, there is a real sense of teamwork in everything we do.”
- “I am truly grateful to share in ownership of the firm and to participate in our incentive program. I love that we are all in this together.”
- “The stock ownership and bonus structures are effective in keeping everyone pulling in the same direction and not something you see at other places.”
Excited associates make Pinnacle the best financial services firm and the best place to work in the Southeast.
We earned best place to work awards again on a national level and in every market that was established before 2021.
2021 Workplace Awards
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No. 26 100 Best Companies to Work for in the U.S., FORTUNE magazine and Great Place to Work®
- No. 6 Best Workplaces for Women
- No. 4 Best Workplaces for Millennials
- No. 8 Best Workplaces in Financial Services and Insurance
-
No. 9 Best Banks to Work For, American Banker
- No. 1 among banks with $11 billion or more in assets
- No. 1 Top Workplaces in Knoxville
- No. 1 Best Places to Work in Memphis
- No. 1 Best Places to Work in the Triad
- No. 1 Best Places to Work in the Triangle
- No. 1 Top Workplaces in Charlotte
- No. 1 Top Workplaces in South Carolina
- No. 11 Best Place to Work in Virginia
- No. 15 Best Places to Work in Atlanta
- Top 10 Best Places to Work in Chattanooga